Թեմա - Structure and directions of marketing research
Տեսակ - Ռեֆերատ
Գին - 2400 դրամ
Առարկա - Ծառայությունների ոլորտի բիզնեսի կազմակերպում
Էջեր - 8
http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx. Retrieved 2011-12-02.
2. Marketing Research: An Applied Orientation 2006 (5th Edition) by Naresh Malhotra. ISBN 0-13-222117-9
3. Business-to-Business Marketing By Paul Hague, Nick Hague and Matt Harrison (undated) accessed October 9, 2006
According to American Marketing Association, “Marketing Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.”
Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services.