Թեմա - Types of marketing planning and process
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Առարկա - Անգլերեն լեզվով
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2. "Marketing plan". Retrieved 16 March 2017.
3. "What is Marketing Environment? definition and meaning - Business Jargons". Business Jargons. 2015-08-25. Retrieved 2017-11-08.
If there is no marketing competitiveness, there was no need for marketing planning. Competition is the essential feature of any field of activity especially business activities which encompass industrial and trading operations. Because this force of competition, there arises a question of competitiveness or comparative superiority of competing the opponents in the field. For each product or service, there are many manufacturing and marketing enterprises and business houses big, medium and small.
The question is each business house identifies a marketing opportunity whereby it plans to create and maintain a perfect fit between the organization objectives and resources and the evolving market opportunities. The goal of planning or strategic planning is long range profitability and growth.
The planning or strategic planning is so important that any error can threaten a firm’s survival. On the other hand a good reading of feature can help in protecting and making possible growth of company’s resources.
Marketing planning is to direct the company marketing efforts and resources towards present marketing objectives like growth, survival, minimizing risks, maintain status-quo, profit maximization, service to customers, diversification, and image building and so on.
“Marketing plan” is the instrument to implement the marketing concept; it is one that links the firm and the markets; it is the foundation for all corporate plans and planning. Marketing plan is the document of future course of action that spells out as to how the resources at the command of the firm are to be deployed to achieve the marketing goals.