Թեմա - Price and stratages of pricing
Տեսակ - Ռեֆերատ
Գին - 2100 դրամ
Առարկա - Անգլերեն լեզվով
Էջեր - 7
Գրականության ցանկ
1. Gregson, Andrew. Pricing Strategies for Small Business 2008 Self Counsel Press. ISBN 978-1-55180-979-32. The Marketing Mix (Pricing Strategies). (2016, 03 26). Retrieved from Learn Marketing.net: http://www.learnmarketing.net/price.htm
3. 5 Reasons Pricing Strategy is Increasing in Importance . (2016, 03 27). Retrieved from Marketing 91:
Հատված
Price is one of the four core elements of the marketing mix, and is often seen as one of the most difficult ones to manage. This is because the price a company charges for its products or services will have a major impact on the bottom line revenue and profits, but pricing is also an important strategic issue, and a vital part of positioning a product in a market segment. As such, companies will need to consider how their price will affect, and be affected by, the marketing strategy; the other elements in the marketing mix; and any environmental factors. At the same time, the company will need to understand how the price will affect demand; how the fixed and variable costs will behave over time; and the ultimate strategic objectives of the company, whether they are profit maximisation, revenue maximisation, growth maximisation or some other. Only then can a pricing method and structure truly be determined.