Թեմա - Consumer behaviour theory
Տեսակ - Ռեֆերատ
Գին - 2400 դրամ
Առարկա - Անգլերեն լեզվով
Էջեր - 8
Հատված
In the 1940s and 50s, marketing was dominated by the so-called classical schools of thought which were highly descriptive and relied heavily on case study approaches with only occasional use of interview methods. At the end of the 1950s, two important reports criticised marketing for its lack of methodological rigor, especially the failure to adopt mathematically-oriented behavioural science research methods. The stage was set for marketing to become more inter-disciplinary by adopting a consumer-behaviourist perspective.